Learning More About GAF®’s Customer Engagement Software

By Stacy Mellete

Recently, Dallas-based Diversity Resources Group (DRG) announced their partnership with GAF®, the country’s largest roofing manufacturer, in launching pulseM, an innovative customer engagement software. As a proud GAF Master Elite roofing contractor in Florida, we have access to this unique technology and we’re here to discuss how it works.

PulseM Overview

This patented innovation was made to help businesses understand their clients’ needs more. It gathers reviews through a brief mobile phone survey. This lets customers provide reviews via speech or text that will help lessen issues and improve the company’s online reputation and overall performance.

How it Works

The tool is easy to use. As soon as homeowners install the application, they can share their feedback regarding the completion of their next residential roofing project through these steps:

  • Contractor Bio: Homeowners will be sent a brief background of the roofer who’ll be working on the project. This will give them an idea of who the contractor is and what they can expect from the expert.

  • Instant Mobile Reviews: Clients can instantly review the quality of their contractor’s service at the end of the job. They just need to text “REVIEW” to the phone number where they got the expert’s bio then choose a media channel to share it to. Clients can then share their thoughts regarding the project or just press the thumbs up icon for quick positive feedback. The tool will also feature selected comments from previous customers.

  • Feedback Campaign: As soon as the professionals leave the property, homeowners can answer a quick survey as to how satisfied they are with the job. Criteria include professionalism, quality of service, and the likelihood of the client recommending the contractor to others.

  • Accessible Social Media Reviews: After giving feedback, users have the choice to leave social media reviews. This will be shown on the roofer’s profile and streamed live on their company’s website.

  • Analyzation: PulseM assesses the feedback of the customer. It will also display real-time ratings and will analyze emotions in spoken or written responses. It will log and categorize positive, neutral, and negative reviews. Neutral reviews will also be redirected to the head of the company for a quick resolution.

Whether you’re working on a metal roofing replacement or a roof maintenance project, pulseM is a reliable platform for the improvement of client and roofer relationship. Count on Affordable Roofing Systems to meet and even exceed your expectations with the help of this innovation. We are a local roofing contractor Tampa FL.

We serve Tampa, St. Petersburg, and various FL areas. Call us today at (813) 542-8462 for a FREE estimate.

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Our Roofing Solutions

Your roof has an important job to do to keep your home dry, but it can also be an impressive home feature.


Our stone coated steel roofing system is available in a wide range of styles including Tile, Shake, Slate, and Shingle, and in a variety of colors. We’ll help you to choose one that will fit your home’s style and your budget.


As the most-used roofing type across North America, asphalt strikes a balance between price and durability, with a life expectancy of up to 20. Shingles are available for those who want affordable, genuine slate roofing.


Tile roofs offer unparalleled value when cost per year of use is factored in. While upfront costs are higher, customers who choose a clay or concrete tile roof will enjoy the aesthetics and quality for a lifetime.


Metal roofs today come in a wide array of colors and finishes. Innovations in metal roofing technology have significantly enhanced the performance of metal roofs.

TPO Membrane

TPO can be installed to any scale with some of the world’s largest building utilizing TPO roofing systems – it comes in strips typically 8ft 10ft and 12ft wide that are heat welded on site.

Customer Experience

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  • I am very impressed! Your workers have left me with really considerable knowledge of our new smoke alarm system and appliance.
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  • Not only were they the most thorough with the initial inspection, but workers also had the best price offer I have searched for.
    Michael Doe
  • They performed the most comprehensive inspection and the handyman was the most knowledgeable worker I have ever met.
    Catherine Jane
  • The workers were great-knowledgeable, courteous and very efficient. They finished on time and I am very satisfied.
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